Dogs with short coats require virtually no grooming, just a brush and wipe down every so often. Pet dogs with long coats require either regular clipping every eight weeks or so (where their coats are clipped short) or there long coats need to be brushed practically every day. Show dogs, or dogs with long coats, require daily brushing or else there coat will become matted and tangled. Not only can it hurt your dog if he has tangled and matted hair, but it will also become dirty and he will look shaggy and ugly if you do not regularly brush his coat.
Other breeding bills lump small breeders in with large commercial breeders. Small breeders are in no any way able to meet some of the kennel requirements written for large commercial establishments because they typically keep their dogs in their home as pets.
So keep in mind that if you choose a breed with a long coat you will either need to get it clipped regularly if you want to avoid brushing it so much, or if you choose to keep it long or even medium length you will have to brush it every day.
All puppies are cute, but some breeds have that extra “je ne sais quoi” that makes them irresistible. For this reason, some of these breeds are popular in greeting cards, commercials and other marketing materials.