All puppies are cute, but some breeds have that extra “je ne sais quoi” that makes them irresistible. For this reason, some of these breeds are popular in greeting cards, commercials and other marketing materials.
In some cases, a breeds origin overlaps the boundaries of two or more countries; the dog is normally listed only in the country with which it is most commonly associated; for example, by its designated country according to the Fédération Cynologique Internationale (FCI). Some dogs, such as the Löwchen, have an uncertain origin and are listed under several countries.
Though groups like the American Kennel Club make very specific designations about breeds and breed hybrids, there continue to be new breeds and breed variants developed all the time, as well as "up and coming breeds" not officially recognized by kennel clubs and experts. (Many dogs not purchased directly from breeders are also mixed-breeds of some kind, or have less than purebred ancestry.)
Dogs have been selectively bred for thousands of years, sometimes by inbreeding dogs from the same ancestral lines, sometimes by mixing dogs from very different lines. The process continues today, resulting in a widening in appearance without speciation, "from the Chihuahua to the Great Dane."