All puppies are cute, but some breeds have that extra “je ne sais quoi” that makes them irresistible. For this reason, some of these breeds are popular in greeting cards, commercials and other marketing materials.
Other breeding bills lump small breeders in with large commercial breeders. Small breeders are in no any way able to meet some of the kennel requirements written for large commercial establishments because they typically keep their dogs in their home as pets.
If you do not have time to exercise your dog daily with a brisk walk and lots of running choose a breed that does not have high exercise requirements. All of the breeds who require high amounts of exercise make terrific jogging, hiking, and ridding companions. So if you want your dog to accompany you on long runs choose one of these highly active breeds built for endurance and as much exercise as you can throw at them - they will love you for it (and a tired dog is not destructive).
Your dogs temperament should match yours. Do not choose a breed that is highly energetic if you are a couch potato. On the other hand, if you want a dog that will follow you everywhere around the house and who is always ready for a game of fetch or tug of war then you should consider a dog that is highly active and always has a lot of energy, instead of one of the lethargic breeds.