All puppies are cute, but some breeds have that extra “je ne sais quoi” that makes them irresistible. For this reason, some of these breeds are popular in greeting cards, commercials and other marketing materials.
The following list uses a wide interpretation of "breed." Breeds are usually categorized by the functional type from which the breed was developed. The basic types are companion dogs, guard dogs, hunting dogs, herding dogs, and working dogs, although there are many other types and subtypes. Breeds listed here may be traditional breeds with long histories as registered breeds, rare breeds with their own registries, or new breeds that may still be under development.
You do not have to have own a large house to own a large dog (although a tiny apartment is not going to be big enough for one of the giant breeds). If you can take him outside for a good hour of two of exercise every day... a large dog can live in a small house or apartment just fine.
If you do not have time to exercise your dog daily with a brisk walk and lots of running choose a breed that does not have high exercise requirements. All of the breeds who require high amounts of exercise make terrific jogging, hiking, and ridding companions. So if you want your dog to accompany you on long runs choose one of these highly active breeds built for endurance and as much exercise as you can throw at them - they will love you for it (and a tired dog is not destructive).